How to Influence Decisions through Choice Architecture
By Investments & Wealth Institute
Can choice be guided? Katherine Milkman, associate professor at The Wharton School, University of Pennsylvania, presents research that shows that our choices are malleable and depend greatly on the context where we make a decision. Learn how to leverage insights to influence positive choices (e.g., eat healthier foods, save money, plan for retirement, etc.) by discovering how wise “choice architecture” can serve as a guide and how “nudges” can increase the rate at which individuals make good decisions.
Investments & Wealth Institute®, formerly IMCA, is a professional association, advanced education provider, and certification board for financial advisors, investment consultants, financial planners, and wealth managers who continuously strive for excellence and hold themselves to the highest ethical standards. Learn more at www.investmentsandwealth.org.
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